Nafisa Yasmeen
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Strategic Overview
A comprehensive digital modernisation and multi-channel marketing campaign executed for a landmark, 30-year-old Auckland couture house.
As Designer & Content Strategist, I elevate the brand's online presence, successfully driving market visibility while fiercely protecting its rich heritage aesthetic. By replacing ad-hoc digital assets with a structured, luxury-focused content ecosystem, I systematically unified the brand's visual identity across both social platforms and its e-commerce flagship
• E-Commerce Strategy
• Trend-Driven Content Systems
• Structural Packaging & Label Systems
• Digital Merchandising
Deliverables
Industry
Heritage Fashion & Luxury Retail
Structural Packaging & Label Systems
A premium physical identity extension developed to bring the digital brand evolution into the high-end retail environment. By designing structural box packaging featuring luxury details, custom woven garment labels, and tactile swing tags the system establishes a cohesive, sensory experience that honors the brand's couture status from unboxing to wear
A multi-channel digital curation and trend-driven video ecosystem executed for the Miss New Zealand 2026 pageant partnership. I independently directed, captured, and produced high-impact motion assets that scaled brand visibility generating targeted, high-performing Reels that achieved upwards of 11,000 organic views. By seamlessly bridging these dynamic event activations with structured web banners and product grids, the system transforms cultural visibility into a premium, cohesive digital storefront.
Drove a 32% increment in overall sales by translating a fresh, intuitive user-experience strategy into a premium visual reality that significantly reduced friction and increased customer trust.
Digital Merchandising & Motion Strategy
Digital Merchandising & Motion Strategy
A multi-channel digital curation and trend-driven video ecosystem executed for the Miss New Zealand 2026 pageant partnership. I independently directed, captured, and produced high-impact motion assets that scaled brand visibility generating targeted, high-performing Reels that achieved upwards of 11,000 organic views. By seamlessly bridging these dynamic event activations with structured web banners and product grids, the system transforms cultural visibility into a premium, cohesive digital storefront.