Nafisa Yasmeen
Nafisa Yasmeen
I’m an Auckland-based Brand & Visual Designer with 6+ years of international commercial experience.
I create thoughtful brand identities, campaigns, digital experiences and visual systems that connect creative ideas with real-world objectives.
My approach sits between strategy and execution understanding the problem, defining the visual direction and turning ideas into cohesive design systems that work across different touchpoints.
I’ve worked across beauty, fashion, hospitality, wellness, retail and consumer-focused brands, with experience spanning brand identity, art direction, campaign design, digital, packaging and visual storytelling.
I completed my Master of Design at Media Design School in Auckland, where my graduate project, Pause & Play, was selected as a Finalist in the 2026 Best Design Awards.
Capabilities
Brand & Identity
Brand strategy · Visual identity · Art direction Design systems · Brand guidelines
Campaign & Communication
Campaign concepts · Creative direction · Social campaigns · Art direction · Visual storytelling
Digital & Experience
Digital design · UX/UI · Interactive experiences · Content systems
Motion
Motion graphics · Video editing · Animated content
Print & Packaging
Packaging · Editorial · Print collateral · Production artwork
I balance creative ambition with usability, clarity and the needs of the people and businesses the work is designed for.
Design with impact.
I develop visual systems rather than isolated assets, creating consistency across brand and communication touchpoints.
Build with intention.
I start by understanding the problem, audience and context before moving into visual exploration.
Think strategically.
My Approach
