Nafisa Yasmeen
Overview
Challenges
Revlon needed campaign communication across multiple product categories and customer touchpoints while maintaining a consistent global brand identity
Approach
I translated the existing brand direction into flexible visual compositions for different campaigns, products and formats, balancing strong product focus with campaign messaging.
Solution
The system was extended across social media, digital advertising, website banners, OOH and print communication.
Client
Revlon
Creative Direction
Nisha Elizer
Design
Nafisa Yasmeen
Industry
Beauty & Cosmetics
Copywriting
Carmen Bourrilhon
Role
Lead Visual Designer
Agency
HAVAS QED
Deliverables
• OOH Campaign Design
• Social & Digital Platforms
• Print Collateral
Visual Impact & Takeaways
Working within an internationally recognized beauty brand strengthened my understanding of creating consistent visual systems across multiple marketing channels. This project refined my ability to translate established brand guidelines into cohesive campaign assets while balancing creativity with commercial objectives.
Approach
The campaign system was adapted across social media and website placements to support product launches, promotional activity and ongoing brand communication.