Nafisa Yasmeen
Overview
Challenges
The challenge was to create engaging campaign communication across multiple product categories and customer touchpoints while maintaining consistency with Revlon's established global brand identity. Each execution needed to balance strong product visibility, campaign messaging and the requirements of different formats.
Approach
I translated Revlon's existing brand direction into flexible visual compositions that could adapt across campaigns, product categories and communication formats. The focus was on creating a consistent visual system while allowing each campaign to respond to its specific product, message and audience.
Typography, imagery, colour and composition were treated as connected elements of the campaign system, ensuring that individual assets could stand independently while remaining recognisably part of the Revlon brand.
Campaign Execution
The final visual system was extended across social media, digital advertising, website banners, out-of-home advertising and print communication. Each application was adapted to its specific format while maintaining a cohesive campaign identity across the wider communication ecosystem.
Client
Revlon
Creative Direction
Nisha Elizer
Design
Nafisa Yasmeen
Industry
Beauty & Cosmetics
Copywriting
Carmen Bourrilhon
Role
Lead Visual Designer
Agency
HAVAS QED
Deliverables
• OOH Campaign Design
• Social & Digital Platforms
• Print Collateral
Revlon is an internationally recognised beauty and cosmetics brand with a strong and established global visual identity. Working as Lead Visual Designer at HAVAS QED, I was responsible for translating existing brand direction into campaign assets that could communicate across multiple products, formats and customer touchpoints while maintaining visual consistency
Digital & Social Adaptation
The campaign system was adapted across social media and website placements to support product launches, promotional activity and ongoing brand communication. The flexible visual framework allowed the work to respond to different formats while maintaining a consistent Revlon identity.
Visual Impact & Takeaways
This project demonstrates my ability to work within an established global brand system while developing campaign executions that respond to different products, audiences and communication channels. By creating consistency across multiple touchpoints, the work balanced Revlon's established brand identity with the flexibility required for ongoing commercial campaigns.