Nafisa Yasmeen
Industry
Wellness & Beauty
Lead Brand Identity
Art Direction
Packaging Design
Role
• Brand Strategy
• Typography
• Packaging
• Web Design
Deliverables
The Opportunity
Glow Up was developed as a contemporary wellness brand designed to make everyday self-care feel approachable, expressive and visually engaging. The opportunity was to create a distinctive visual identity that could connect with a younger audience while extending consistently across digital content, social media and product touchpoints.
The identity was translated into packaging through a flexible system designed to create product distinction while maintaining a recognisable brand family.
Packaging Development
Palette & Typography
Visual Architecture
An intentional design system anchored by an elegant editorial serif and a clean geometric sans-serif, utilizing a tactile, serene color palette to establish a premium and cohesive retail shelf presence.
Social & Digital Platforms
An intentional design system anchored by an elegant editorial serif and a clean geometric sans-serif, utilizing a tactile, serene color Digital flagship curation and responsive screen layouts optimized for high engagement, translating physical brand serenity into a cohesive, fluid e-commerce ecosystem.palette to establish a premium and cohesive retail shelf presence.
